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Doing Both

Doing Both
¿À´ÃÀÇ ¼öÀͰú ³»ÀÏÀÇ ¼ºÀå, ½Ã..
Àú   ÀÚ Inder Sidhu
ÃâÆÇ»ç FT Press

Copycats

Copycats
Çõ½Å°ú ¸ð¹æÀ» ÇÕÄ£ À̸ðº£À̼Ç..
Àú   ÀÚ Obed Shenkar
ÃâÆÇ»ç Harvard Business Pre..

Smart Pricing

Smart Pricing
¿Íư ºñÁî´Ï½º ½ºÄð ¡®°¡°ÝÃ¥Á¤..
Àú   ÀÚ Jagmohan Raju, Z. John Zhang
ÃâÆÇ»ç Wharton School Publi..

TURN CLICKS INTO CUSTOMERS

TURN CLICKS INTO CUSTOMERS
¼öÀͼºÀÖ´Â Æ®·¡ÇÈ ÇÁ·ÎÁ§Æ®
Àú   ÀÚ Duane Forrester
ÃâÆÇ»ç McGraw-Hill

The Power of Pull

The Power of Pull
»õ·Î¿î ÆÐ·¯´ÙÀÓ, ¡°Ç® °æ¿µÀü..
Àú   ÀÚ John Seely Brown
ÃâÆÇ»ç Basic Books

If You Build It Will They Co..

If You Build It Will They Co..
½ÅÁ¦Ç° ¾ÆÀ̵ð¾î? ÁغñÇϰí Á¶..
Àú   ÀÚ Rob Adams
ÃâÆÇ»ç Wiley

Bargaining with the Devil

Bargaining with the Devil
ÇϹöµå¹ý´ë Çù»ó ´ã´ç ·Î¹öÆ® ..
Àú   ÀÚ Robert Mnookin
ÃâÆÇ»ç Simon & Schuster

Seizing The White Space

Seizing The White Space
¿©¹é(White Space) °æ¿µ, ±× ¼º..
Àú   ÀÚ Mark W. Johnson
ÃâÆÇ»ç Harvard Business Pre..

Guerrilla Marketing Goes Green

Guerrilla Marketing Goes Green
¼öÀͼº°ú ȯ°æÀ» À§ÇÑ ÃÖÀûÀÇ ..
Àú   ÀÚ Jay Conrad Levinson ¿Ü
ÃâÆÇ»ç Wiley

Flip the Funnel

Flip the Funnel
±âÁ¸ °í°´¿¡°Ô ´õ ¸¹ÀÌ ¾ò¾î³»..
Àú   ÀÚ Joseph Jaffe
ÃâÆÇ»ç Wiley